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Opportunity
SWOT Analysis Offices
Strengths
- High-quality, well-thought-out project, aligned with the surrounding urban context.
- High-quality, market-ready office development.
- Strong architectural identity by Openbook.
- Prime LX Factory location.
- Optimal scale aligned with occupier demand.
- Flexible and efficient floorplates.
- Best-in-class ESG and connectivity credentials.
- Strong tenant benchmarks in the immediate area.
Weaknesses
- Access and parking constraints for certain occupier profiles.
- Reliance on adjacent third-party amenities.
- Exposure to market shifts due to a two-year delivery timeline.
Opportunities
- Rising demand for high-quality, sustainable and efficient office space.
- Clear supply gap with no directly comparable product in the immediate area.
- Established and growing demand from creative, tech and innovation-led occupiers in LX Factory.
- Potential to attract full-building occupiers due to scale, identity and branding potential.
- Ability to curate a differentiated amenity strategy aligned with, but not competing against, the surrounding offer.
- Strong nearby corporate anchors reinforcing the area’s attractiveness to major occupiers.
Threats
- Potential delays impacting leasing momentum and competitive positioning.
- Macroeconomic uncertainty affecting occupier decision-making and space requirements.
- VAT exposure on rents or service-based structures impacting tenant affordability.
CAT A
Building recommendations
We recommend the delivery of the office units to be completed to a “premium” CAT A specification.
Standard CAT A
- Suspended or open ceilings with organized lighting
- Raised floors, ready for final installation
- Life safety systems – fire alarms, sprinklers, emergency lighting
- Walls prepared for finishing
- HVAC systems installed and fully operational – 12 sqm per workstation in open space
Premium CAT A
- Suspended or open ceilings with organized lighting and paint suitable for good sound insulation
- Raised floors, ready for final installation with a screed and movable floor boxes installed (with electrical cables installed)
- Life safety systems – fire alarms, sprinklers, emergency lighting
- Walls painted
- HVAC systems installed and fully operational – 10 sqm per workstation in open space
- Telecom infrastructure ready for connectivity
- High-quality carpet planned
aMENITIES
Must haves
Core Requirements
- Activated Lobby / Social Hub.
- High-quality End-of-Trip Facilities.
- Shared Meeting & Collaboration Spaces.
- Digital & Smart Building Infrastructure.
- Visible ESG & Social Impact.
nice to have
Value-add differentiators
- Controlled Rooftop Access
- Wellness Spaces (Soft)
- Curated F&B (Light-Touch) High-quality coffee or café concept integrated into the lobby
- Event & Community Programming Talks
- Mobility Services EV charging
- Concierge Services
RETAIL
Technical Requirements
AUTHENTICITY
FLEXIBILITY
HAND IN HAND WITH THE COMMUNITY
Market
Offices - cOMPETITION
COMPETITION - SERVICE CHARGES
Prime Rents
Greater Lisbon
retail
New Openings 2025
Portugal
Prime Rents
Greater Lisbon
Source: Cushman & Wakefield
New Openings 2025
Portugal
Prime Rents
Greater Lisbon
Source: Cushman & Wakefield
Deal
Offices
We recommend that all amenities be included in the rent (area) and managed through an exclusive app, allowing tenants to book spaces easily based on availability and occupancy levels.
Asking Rent
market trends
Incentives may be structured as:
- Rent-free periods
- Stepped or reduced rent in early lease years
- Fit-out contributions (subject to covenant strength)
- A combination of the above, within the agreed total incentive cap
*For all leasing contracts we are assuming green clauses will be signed to ensure all tenants are commited and comply with building ESG certifications and standards.
Retail
Shop Layout
Key Features
- Facade dimension
- Natural light
- Ground Floor
- Storefront Width
- Terrace unit 4
Expected Rental Values
The proposed rents are based on a two‑year forward projection, reflecting the conviction that the project will be brought to market at a point when the area is more consolidated and attractive.
This approach builds on the analysis of operators that have recently established themselves in the area, current rental benchmarks, and the growing demand for office space and quality retail along this urban corridor.
target Tenants
Offices
WoW is positioned to attract a highly selective occupier profile, aligned with flagship locations, long-term commitment and premium rents. The strategy is intentionally focused, data-led and relationship-driven, with the objective of securing tenants capable of supporting and setting new prime rental benchmarks in Lisbon.
Target Occupier Profile
- Multinational corporations seeking a flagship Lisbon headquarters.
- Global professional services and consulting firms.
- Technology, innovation and digital-led corporates.
- Life sciences and high-value corporate occupiers.
- Full-building or anchor tenants with long-term commitment.
C&W Deals Pipeline (sq.m)
Next 6 months (2026) – Lisbon
Our office leasing team has privileged access to each of these companies, selected based on our established relationships, representing sectors of activity that demonstrate a strong alignment with the positioning and characteristics of the building.
GLOBAL CONSULTING FIRMS
RETAIL BRANDS
PRIVATE AVIATION
MULTINATIONAL CORPORATIONS
TMT
FINANCE
FINTECH
IT SERVICES
LAW FIRMS
market trends
Incentives may be structured as:
- Rent-free periods
- Stepped or reduced rent in early lease years
- Fit-out contributions (subject to covenant strength)
- A combination of the above, within the agreed total incentive cap
*For all leasing contracts we are assuming green clauses will be signed to ensure all tenants are commited and comply with building ESG certifications and standards.
Retail
Our retail leasing team is able to identify the most suitable brands for WoW. Our target are brands that already have physical spaces, but whose vision and brand values are in line with this project.
FOOD & BEVERAGE
wellness
SERVICES & LEISURE
Strategy
Offices & Retail
A selective, phased approach focused on prime value creation. With construction commencing in the next six months, the leasing strategy for Plot 10 is intentionally selective and phased — prioritizing tenant and brands quality, long-term value and prime rent positioning over short-term absorption.
team
STRATEGIC ADVISORY COMMITTEE
To optimise commercialisation and maximise asset value, we propose establishing a Strategic Advisory Committee. This group will ensure continuous performance evaluation, identify opportunities and proactively address key challenges throughout the contract.
This structure guarantees a proactive, results-driven approach, aligning all stakeholders for the successful commercialisation of WoW.
Meeting Structure
- Frequency: every two weeks
Process
- Review of KPIs, challenges, and opportunities.
- Discussion of key issues, market trends, and necessary adjustments.
- Execution of agreed actions and ongoing performance monitoring.
Key Benefits for the project
- Strategic Oversight & Accountability: Direct involvement of senior leadership and ownership ensures transparency and commitment.
- Continuous Performance Optimization: Agile strategy adjustments based on real-time market insights and results.
- Efficient Execution: Ensures all actions are implemented effectively and monitored closely.
Stories
Offices - market involvement
WellBe
On behalf of developers Atenor and Besix RED, C&W sold their 27,000 sq.m office building, two years before completion, to Portuguese state-owned bank Caixa Geral de Depósitos for its new head- quarters building.
NIÑA Building
On behalf of BPI Imofundos, C&W successfully negotiated a lease of the Niña building to- talling 3,800 sq.m to Lusitânia Seguros.
Ayvens
Representing global car fleet manager Ayvens, C&W se- cured a lease at Quinta da Fonte business park, for an entire building totalling 3,800 sq.m for Ayvens’ new Portu- guese headquarters.
Richemont
C&W leased 3,400 sq.m. to leading luxury goods holding Richemont at Orion and Nor- fin’s Oriente Green Campus development.
Báltico
C&W successfully let approx. 6,800 sq.m to three large occupiers, IdeaSpaces, Konica Minolta, BloqIT and Eleven Sports in Parque das Nações
Mastercard
C&W secured approx. 2,500 sq.m at Miguel Bombarda 4 on behalf of Mastercard.
Current Exclusive Mandates
Retail Stories
Fees
Offices & Retail
C&W will produce a monthly report to include all leasing progress (new contacts, visits made, feedback, formalised proposals, and any other relevant information).
The report can be tailored to the client’s needs for both offices and retail sectors.
Fees are due within 30 days of signature of any promissory or definitive lease agreement and all fees are subject to VAT.
Duration of Agency Agreement
The duration of the agency agreement will commence immediately and extend until 18 months after the start of construction, with the possibility of renewal for 6-month periods thereafter.
(Co)Exclusivity
The deals made under the (co)exclusivity mandate will be split on an 80/20 basis.
Conflict of Interest
We confirm that C&W have no conflicts regarding this instruction.
Should any conflict of interest arise, we will promptly identify and address them. If necessary, we will coordinate with the other brokers to ensure that the owner’s interests are fully protected and prioritised.
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